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Management

  • Author : V.S.P. Rao,V Hari Krishna
  • Publisher :
  • Release Date :2009
  • Total pages :966
  • ISBN : 9788174463173

Summary : The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Marketing Research

  • Author : Bruce Wrenn,W. Bruce Wrenn,David L. Loudon,Robert E. Stevens
  • Publisher :
  • Release Date :2002
  • Total pages :395
  • ISBN : 9780789015907

Summary : This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

Accounting - Text & Cases 12E

  • Author : Anthony
  • Publisher :
  • Release Date :2007
  • Total pages :933
  • ISBN : 9780070635531

Summary :

Human Resource Management

  • Author : N.A
  • Publisher :
  • Release Date :2013
  • Total pages :874
  • ISBN : 1259026825

Summary :

Criminal Law

  • Author : Jonathan Herring
  • Publisher :
  • Release Date :2014
  • Total pages :936
  • ISBN : 0198702272

Summary : Jonathan Herring offers an exciting and accessible introduction to criminal law. This text provides students with a detailed knowledge of the law and includes extensive discussion on the theoretical issues raised by the law.

Marketing Research-Text & Cases 2E

  • Author : Rajendra Nargundkar
  • Publisher :
  • Release Date :2003-06-01
  • Total pages :494
  • ISBN : 9780070528055

Summary :

International Marketing

  • Author : Justin Paul
  • Publisher :
  • Release Date :2008
  • Total pages :379
  • ISBN : 9780070635883

Summary :

Services Marketing: Text and Cases, 2/e

  • Author : Harsh V. Verma
  • Publisher :
  • Release Date :2011
  • Total pages :676
  • ISBN : 9788131754474

Summary : The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Business Law: Text and Cases

  • Author : Kenneth W. Clarkson,Roger LeRoy Miller,Frank B. Cross
  • Publisher :
  • Release Date :2016-10-17
  • Total pages :1328
  • ISBN : 1305967259

Summary : Comprehensive, authoritative, and reader-friendly, market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge contemporary issues and cases. Today, BUSINESS LAW, 14E continues to set the standard for excellence. The book’s strong reader orientation makes the law accessible, interesting, and relevant. Intriguing cases, timely content, and effective learning features are thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, e-commerce, digital, and corporate themes are integrated throughout this edition with new features, such as new Digital Update that shows how digital progress is affecting the law. Numbered examples, Case in Points, sample answers, new reader-friendly Concept Summary Designs and helpful exhibits all work together to ensure reader comprehension. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Law: Texts and Cases

  • Author : Kenneth W. Clarkson,Roger LeRoy Miller,Frank B. Cross
  • Publisher :
  • Release Date :2014
  • Total pages :1328
  • ISBN : 1285974379

Summary : Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Management

  • Author : S.H.H. Kazmi
  • Publisher :
  • Release Date :2007
  • Total pages :700
  • ISBN : 9788174465429

Summary :

Negoaition & Counselling: Text and Cases

  • Author : N.A
  • Publisher :
  • Release Date :
  • Total pages :329
  • ISBN : 9350621355

Summary :

Sales and Distribution Management: Text and Cases

  • Author : Krishna K Havaldar Vasant M Cavale
  • Publisher :
  • Release Date :2006-06-01
  • Total pages :329
  • ISBN : 9780070611900

Summary :

Marketing Management

  • Author : Robert E Stevens,David L Loudon,Bruce Wrenn
  • Publisher :
  • Release Date :2012-11-12
  • Total pages :392
  • ISBN : 1135184534

Summary : Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Business Marketing: Text and Cases

  • Author : HAVALDAR
  • Publisher :
  • Release Date :2014
  • Total pages :608
  • ISBN : 125909796X

Summary :